Personal Data Economy Seminars for Enterprise Leaders

Making Sense of the Emerging

Personal Data Landscape

PDE Thought Leadership - Learn with Us

Our full-day seminar for enterprise strategy, IT architecture, privacy, legal, and marketing professionals helps you understand the emerging business models, in personal data, and begin to define a “small data” strategy, and roadmap.

  • The World Economic Forum reports personal data is the “New Oil.”
  • Gartner Group placed “Personal Clouds” as one of the top three trends in computing for 2013.
  • PDEC is uniquely positioned to offer evidence-driven insights: Close engagement with more than 50 personal data startups, active in the digital identity communities, and interviewing technology, industry and policy thought leaders.

Learning Objectives:

At the end of this course you will be able to:

  • Discuss the key technologies, approaches, and business models that make up the Personal Data Ecosystem, and the emergence of the Personal Cloud as a realistic, necessary and integral part of the aspects of digital life which are rapidly becoming the norm, and therefore vital in how to plan for, conduct, and manage both B2B and B2C transactions and interactions.
  • Discuss institutional and cultural characteristics that drive adoption of digital identity.
  • Map various types of personal data lifecycle, from creation to use.
  • Identify the ways that personal data affects business model design and market value.
  • Identify and analyze the trust models that underlie digital identity products.
  • Review key indicators that measure Enterprise & Public awareness and concern about the uses of personal data.
  • Discuss the risks and benefits of public sector attention and regulatory oversight.
  • Highlight forward-looking projects being developed by startups, government and educational institutions around the world.

Half-Day Seminar Outline

  • Introduction
  • Events and forces that influence the emerging Personal Data Economy
  • Large companies and industry initiatives
  • Trust Models and Digital Identity at Internet Scale
    • User-centricity and trust
    • Common protocols used in identity systems
    • Society and “ownership” of personal data
  • Personal Data Ecosystem Concepts and Principles
    • The Personal Data Economy Landscape
  • Big Data and Small Data
    • Small Data in practice
    • Small Data applications and challenges for business
  • Personal data collection, brokering, and use
    • How personal data affects people’s lives
    • Personal data and advertising
  • Notable startups
  • Government and citizen identity and the Personal Data Economy
  • Recap and Summary


Kaliya 'Identity Woman' Hamlin
Kaliya “Identity Woman” Hamlin

Kaliya Hamlin, Executive Director and Founder of PDEC, the Personal Data Ecosystem Consortium, is a globally-recognized expert in personal data. Widely known as Identity Woman, Kaliya pioneered the social space that enabled the personal data ecosystem to take root.

In 2012, Kaliya was elected in August 2012 to the National Strategy for Trusted Identities in Cyberspace (NSTIC) Identity Ecosystem Steering Committee, management council as delegate for consumer advocates. In 2012, the World Economic Forum (WEF) named Hamlin a Young Global Leader. She sits on the OASIS IDTrust member steering committee and is active in the Federated Social Web which recently moved its work to the W3C..

Steven Greenberg
Steven Greenberg

Steve Greenberg is an experienced product manager, strategist, and technologist with a proven history of market-leading insight. His work has been the subject of feature articles on TechCrunch, Mashable, and ReadWriteWeb.

Steve was a director of The DataPortability Project, where he chaired the group that drafted the first Portability Policies. Steve has spoken at numerous conferences including Digital Hollywood, Glue, and Internet Identity World, and was a regular cast member on the “Data Without Borders” and “In Motion” podcasts. He is an alum of Vast, Aol, Epinions, and Netscape.

Three patents have been granted based on his work, and one is pending.


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