Personal leverage for personal data

VRM is starting to snowball. You can see it in the Twitter scroll there on the right, and in Twitter searches for #VRM. Gaining velocity lately is personal data. To look down that vector, I’ll connect several links.
The first is Show Us the Data. (I…

Personal leverage for personal data

VRM is starting to snowball. You can see it in the Twitter scroll there on the right, and in Twitter searches for #VRM. Gaining velocity lately is personal data. To look down that vector, I’ll connect several links.
The first is Show Us the Data. (I…

Patient-driven health care

VRM has been a cause in health care far longer than the term Vendor Relationship Management has been around. (For ProjectVRM, that’s been since late ’06.) And, as a category within VRM, health care could not be larger, more personal, or more conten…

1 to Every

I have here at my left elbow an original 1993 edition of The One to One Future, by Don Peppers and Martha Rogers — the inaugural book in the authors’ 1 to 1 series, and one that had no small influence on The Cluetrain Manifesto, written six years l…