Location-Based Marketing: What's in it for Me?

The following is a guest post from Mike Schneider and Aaron Strout, co-authors of Location-Based Marketing for Dummies. Mike is the senior vice president, director of digital incubator for allen & gerritsen. Aaron heads location-based marketing …

Tools for Independence

So I signed up for Google+. I added some friends from the roster already there (my Gmail contacts, I guess). Created a small circle to discuss VRM. Nothing happened there that I know of right now, but I haven’t checked yet. I’m about to (see below)…

Earth to Microsoft: Don’t sell Bing.

In the New York Times, Robert Cryan and Martin Hutchison of Reuters BreakingViews suggest that Microslft sell its Bing search engine, either outright or in exchange for stock in a company that can do more with it than rank a distant #2 to Google while…

When will Skype’s Users Stop Being Skype’s Customers?

“If you are not paying for it,     you’re not the customer;       you’re the product          being sold.”
posted on Metafilter’s “User-driven discontent” thread by blue_beetle at 1…