Personal RFP

Terry Heaton just pointed me to this post by Seth Godin. A couple paragraphs:
Any wasting asset–a restaurant table, a seat at a conference, a wasting box of fish–can be efficiently used instead of wasted if we use technology to identify and coordin…

What makes a VRM tool VRM?

Andrew Bogusky‘s New Conscious Consumer Bill of Rights post just came to my attention, thanks to this tweet by @jamiedsmith, who adds “Needs more symmetry of power for consumers though”.  All due respect to Andrew’s efforts (and he deserves m…

Google’s Wallet and VRM

Yesterday Google opened the curtain on Google Wallet. I think it’s the most important thing Google has launched since the search engine. Here’s why:
Reason #1: We’ve always needed an electronic wallet, especially one in our mobile phone. And, a…

Digging Ray Fisk’s Customer Liberation Manifesto

There is a lot of synergy between Ray Fisk‘s Customer Liberation Manifesto (in Service Science) and what we’ve been doing with VRM over the past few years. His focus (as Professor and Chair in the Department of Marketing at Texas State University…