Google’s Wallet and VRM

Yesterday Google opened the curtain on Google Wallet. I think it’s the most important thing Google has launched since the search engine. Here’s why:
Reason #1: We’ve always needed an electronic wallet, especially one in our mobile phone. And, a…

Digging Ray Fisk’s Customer Liberation Manifesto

There is a lot of synergy between Ray Fisk‘s Customer Liberation Manifesto (in Service Science) and what we’ve been doing with VRM over the past few years. His focus (as Professor and Chair in the Department of Marketing at Texas State University…

Personal leverage for personal data

VRM is starting to snowball. You can see it in the Twitter scroll there on the right, and in Twitter searches for #VRM. Gaining velocity lately is personal data. To look down that vector, I’ll connect several links.
The first is Show Us the Data. (I…

Fourth parties and VRM

One of my oldest jokes (from back when I used to write them) was “With the two party system you can clean up one while you’re having the other.” Well, I kind of raised the ante with VRM and the Four Party System, almost exactly two years ago. Th…