The self sovereignty of the user’s voice should become a compass to providers.

 In a user centric world, while the digital “e” is already naturally taken for granted, the shift to the user centered  “I” is reshaping relations and the power balance between users and providers. From building product identities, such as Ap…

Removing Trust

About two years ago I made a conscious effort not to use the term “trust” and encouraged those I was engaging for work and social interactions not to use the term. The problem is not the concept of trust, but the use of the term trust, or more accu…