The emerging market that could kill the iPhone A handful of tech startups are competing for a foothold in the nascent market for personal data control. And that could mean major changes for the likes of Apple, Google and Microsoft.
By Francesca Robin, contributor
How then to profit? Kaliya Hamlin, a privacy and user-centric advocate and executive director of the Personal Data Ecosystem Consortium, shared sections of an unpublished report “Personal Data Landscape,” which outlines three primary business models. As an example, data stored in lockers or accessed via real-time Web browsing can be explicitly for sale-by-owner, or brokered through third-party vendors who sell the information to advertisers. Or, with data aggregation services, users pool their data with others into a larger repository that’s sold (or shared) with businesses and services. “There are likely many more models,” stresses Hamlin.