Our friends at Enliken launched a new survey.
Basically it shows the data that 3rd party aggregators are selling about you and asks you to rate them for accuracy and sketchiness. Early survey numbers are showing that this data is less than 50% accurate. We hope to use the results as part of a campaign to get advertisers, and merchants in general, to stop buying data from aggregators – and consider being more transparent with consumers.
Ouch.
eXelate apparently thinks I work in banking. Or entertainment. Yahoo! thinks I’m into rap music, weddings, skin care, cosmetics, and women’s apparel. Let’s see: wrong, wrong, wrong, wrong, wrong, wrong, wrong. Across dozens of attributes, “It seems that data trackers are 33% right about you and 63% infringes on privacy.” #datafail
photo credit: cc-by Felinest
Related articles
- Big data collection collides with privacy concerns, analysts say (pcworld.com)
- 60 Minutes Confirms the Super Attacks of the Killer Algorithms With Consumer Credit Information With Flawed Data and the Inability to Algorithmically Fix Errors Which Really Makes a Huge Case for Licensing and Taxing All Data Sellers in the US – Chapter 55 (ducknetweb.blogspot.com)
- Big Trouble for Big Data, Part 2 (enterpriseresilienceblog.typepad.com)
- The data black hole that could suck the life out of the internet economy (zdnet.com)
About Phil Wolff