Michael Becker is a Co-founder & Managing Partner for mCordis, a mobile and connected marketing strategic advisory and marketing educational services provider. Michael and the team at mCordis (1) advise brand marketers on how to embrace mobile and connected marketing, (2) advise AdTech & MarTech vendors on servicing brands through the mCordis Three-Tier Educational Marketing Framework, and (3) prepare individual marketing professionals to be of service to connected individuals at scale. Michael is a strategic advisor to Assurant Solutions, Predii, Phoji, FunMobility, and Privowny. He is on the Board and President of the Personal Data Ecosystem Consortium and a Trustee for Marketing EDGE. He is the co-author of Mobile Marketing for Dummies and number of other books and articles. He is on the faculty of marketing of the Association of National Advertisers, Direct Marketing Association, the Path-to-Purchase Institute, and National University. Michael previously worked with the Mobile Marketing Association (MMA) as both a board member and Managing Director, and he was the co-founder of iLoop Mobile, a leading messaging solutions provider. Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.