Word of what Mydex does is spreading. This week The Wall Street Journal carried a profile of Mydex concluding
Mydex is a very elegant solution to a very difficult, and expensive, problem. It has the added advantage of not being a regulatory solution.
The same day Mydex was presented to the UK cross-public-sector TellUsOnce programme board of director-level senior responsible officers across Whitehall and local government. The TUO board has asked Mydex to follow up with a paper suggesting outlining the potential for new user-driven services based on the personal data store.
Wednesday Mydex was presented at STL Partner’s Telco 2.0 Emea event to stimulate telco thinking about future business models (presentation here). World Economic Forum presenter Bill Hoffman set out the work going into understanding personal data stores in preparation for the 2011 Davos conference, and said how WEF is working with Mydex and others (and Mydex looks forward to that). William Heath and Alan Mitchell later helped brainstorm futures in which one character’s personal data was controlled first entirely by Google, then by a bank, or by a telco. The scenarios were slightly depressing and all too plausible.
And today Monday 15th, to mark the start of Global Entrepreneur Week Mydex is one of three social enterprises to be put before a panel at Good Deals 2010: the UK’s social investment conference. This gives us three minutes to explain the problem of personal data logistics, the concept of the personal data store is, what its implications are and why a social enterprise is better placed to bring it to the world…
