I feel the need to raise a growing concern regarding the lack of understanding of a key privacy issue – the ease of data linkages in an ever-increasing online world.
In this day and age of 24/7 online expanded connectivity and immediate access to digitized information, new analytic tools and algorithms now make it possible, not only to link a number with a name, but also to combine information from multiple sources, ultimately creating an accurate profile of a personally identifiable individual.