The battle for personal data

Big companies will go to great lengths to enhance their reputation in the debate over privacy and  personal data.

Facebook and Google – two massive organisations who have been involved in controversy over data collection and privacy in recent months – have seemingly turned up the intensity in their ongoing battle for net supremacy.

Facebook have admitted they hired a PR company to feed negative stories about Google to bloggers and journalists in a dirty tricks campaign.

The social networking giants were moved to defend their actions late last week.

“No ‘smear’ campaign was authorized or intended, instead, we wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles — just as Facebook did not approve of use or collection for this purpose. We engaged Burson-Marsteller to focus attention on this issue, using publicly available information that could be independently verified by any media organization or analyst.”

Doesn’t really sound that believable does it? It looks like Facebook set out to score points against Google, plain and simple.

It seems that data collection has become a really hot topic in recent months and here at ALLOW, we are happy to say that we’re on your side. You should feel that you can trust an organisation that has the privilege of accessing your personal information.

We put you in control so that you choose which organisations can contact you and when. We present you with offers on products that you have told us you are interested in and you choose whether to take up those offers or not. At ALLOW we believe that consumer permission is vital to build trust.

We want to inform you about the tricks and tactics companies use in order to gain control over your information and also show you how you can recapture your data and profit from it. Click here for our intuitive and explanatory sign up process, which will give you access to your free ALLOW account.

Kind Regards,

Justin.