Marketing

Tick, tick, tick. it’s here … GDPR!

25 May 2018 by Dean Landsman

May 25th GDPR DAY! It’s here, today is the day. After a ticking clock, the day has arrived. May 25th – the GDPR has gone from discussion and preparation to reality. Or has it? With today being a Friday, and Monday being a bank holiday across most of Europe, the real impact won’t set in […]

GDPR Readiness: Ostrich or Scout?

15 May 2018 by Dean Landsman

GDPR Readiness: Ostrich or Scout? In 1907 the motto of the British Scouts was devised, Be Prepared. It was first published in 1908. The Boy Scouts of America adopted it in 1910. A Scout must BE PREPARED. When Robert Baden-Powell, the originator of the motto was asked, prepared for what, he replied, “Why, for any […]

Workshop: The Role of Marketing in the Personal Information Economy

13 April 2017 by Dean Landsman

The Role of Marketing in the Personal Information Economy In two weeks, on April 26th, PDNYC (the Personal Data New York City Meetup) and PDEC (Personal Data Ecosystem Consortium) are hosting a workshop produced and presented by the Connected Marketer Institute, in association with Fordham University’s Gabelli School of Business. The Role of Marketing in […]

Personal Data: Tim Berners-Lee’s Worries & the GDPR

17 March 2017 by Dean Landsman

On the occasion of the 28th birthday (some might prefer anniversary) of Tim Berners-Lee submitting his proposal to CERN for what would become the World Wide Web, he wrote an open letter on how the web has evolved and what must be done to fulfill his vision of an equalizing platform that would benefit all of […]