Marketing

Workshop: The Role of Marketing in the Personal Information Economy

The Role of Marketing in the Personal Information Economy In two weeks, on April 26th, PDNYC (the Personal Data New York City Meetup) and PDEC (Personal Data Ecosystem Consortium) are hosting a workshop produced and presented by the Connected Marketer Institute, in association with Fordham University’s Gabelli School of Business. The Role of Marketing in […]

Global Regulatory Discord and The Dawn of The Personal Information Economy

“While the U.S. administration is dialing-back on regulations that protect personal information, European regulators are ratcheting them up.” Michael Becker “We’ve lost control of our personal data.” Tim Berners-Lee A guest blog post from Michael Becker, President of the PDEC Governance Board: Remember Orwell’s book “1984”? It turns out that George Orwell might have been an optimist. […]

Personal Data: Tim Berners-Lee’s Worries & the GDPR

On the occasion of the 28th birthday (some might prefer anniversary) of Tim Berners-Lee submitting his proposal to CERN for what would become the World Wide Web,  he wrote an open letter on how the web has evolved and what must be done to fulfill his vision of an equalizing platform that would benefit all of […]

Personal Data – The Heart of Connected Marketing

Michael Becker is the President of the PDEC Board of Directors.  Michael has been contributing regularly to LinkedIn’s Pulse feature, writing about Personal Data and Connected Marketing.  As Managing Partner of mCordis and the Connected Marketer Institute he has a strong focus on the Personal Information Economy (#PIE)  and how Personal Data is truly at the heart […]