Marketing

Personal Data: Tim Berners-Lee’s Worries & the GDPR

On the occasion of the 28th birthday (some might prefer anniversary) of Tim Berners-Lee submitting his proposal to CERN for what would become the World Wide Web,  he wrote an open letter on how the web has evolved and what must be done to fulfill his vision of an equalizing platform that would benefit all of […]

Personal Data – The Heart of Connected Marketing

Michael Becker is the President of the PDEC Board of Directors.  Michael has been contributing regularly to LinkedIn’s Pulse feature, writing about Personal Data and Connected Marketing.  As Managing Partner of mCordis and the Connected Marketer Institute he has a strong focus on the Personal Information Economy (#PIE)  and how Personal Data is truly at the heart […]