Marketing

Tick, tick, tick. it’s here … GDPR!

May 25th GDPR DAY! It’s here, today is the day. After a ticking clock, the day has arrived. May 25th – the GDPR has gone from discussion and preparation to reality. Or has it? With today being a Friday, and Monday being a bank holiday across most of Europe, the real impact won’t set in […]

GDPR Readiness: Ostrich or Scout?

GDPR Readiness: Ostrich or Scout? In 1907 the motto of the British Scouts was devised, Be Prepared. It was first published in 1908. The Boy Scouts of America adopted it in 1910. A Scout must BE PREPARED. When Robert Baden-Powell, the originator of the motto was asked, prepared for what, he replied, “Why, for any […]

Workshop: The Role of Marketing in the Personal Information Economy

The Role of Marketing in the Personal Information Economy In two weeks, on April 26th, PDNYC (the Personal Data New York City Meetup) and PDEC (Personal Data Ecosystem Consortium) are hosting a workshop produced and presented by the Connected Marketer Institute, in association with Fordham University’s Gabelli School of Business. The Role of Marketing in […]

Global Regulatory Discord and The Dawn of The Personal Information Economy

“While the U.S. administration is dialing-back on regulations that protect personal information, European regulators are ratcheting them up.” Michael Becker “We’ve lost control of our personal data.” Tim Berners-Lee A guest blog post from Michael Becker, President of the PDEC Governance Board: Remember Orwell’s book “1984”? It turns out that George Orwell might have been an optimist. […]