The January 22 issue of AdWeek features a great story by Ki Mae Heussner titled “Whose Life Is It, Anyway?”
In the story, Ki Mae examines the issue of online personal data from many angles. She examines companies who collect data anonymously and sell it to marketers for targeting purposes, and the consumer and regulatory backlash that has resulted from this increasingly creepy practice.
More importantly, for us at least, she also profiles a few companies who are trying to restore control for consumers to share their personal data only when there’s some associated benefit. Azigo is featured prominently. The money quote:
“Facebook is where you go to manage social relationships; LinkedIn is for keeping up with professional networks,” says Steve O’Brien, Azigo’s handsome head of marketing. ”We think there’s room for a third place online for people to consolidate all their commercial relationships.”