The idea of sharing things instead of owning them goes against everything we’ve been taught as a consumeristic society. Those who have spent their lives “keeping up with the Jones’” may find it hard to suddenly relinquish their death-grip on idea that owning things is the path toward happiness. But younger generations, poised to inherit […]
Study: Millennials prefer sharing over ownership
22 December 2011 by admin
Filed Under: News Tagged With: Social change
On the value of social proof (informational social influence)
29 November 2011 by admin
Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers, believes that the best way to cost-effectively attract valuable users is harnessing a concept called social proof. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence. […]
Filed Under: News Tagged With: Service design, Social change