I have been doing a lot of reflecting on what has unfolded this past year (See part 2 for below more complete details) and also thinking keystone strategy for the coming year.
Personal Data Ecosystem Strategy for the coming year….
- PDEC opening a 2012 “class” of startups and establishing a more regularized process for welcoming new ones. I would like to have 3-4 existing startups proactively involved in this process; if you would like to be a part of this please let me know.
- Launching the Personal Data Journal publication to meet the needs of larger enterprises seeking to understand the key emerging technologies and business opportunities. I am keen to introduce you all to our editor Kelly and will be doing so in the coming week.
- Offering a range of day long workshops for larger enterprises on User-centric Identity and Personal Data covering key ideas, open standards etc. The range is from 101 introductions and basics to a masterclass mini MBA in identity and personal data.
- Growing relationships with the larger enterprises in the space.
- Bringing a qualified community manager on board to help with both the Startup Circle and the Enterprise class of membership.
- Revamping the website and improving our information sharing as a community.
- Aligning membership structure with the growing industry.
- Developing a governance model that retains the values and allows for large and small companies to participate and get key industry collaborative work done including development of industry norms and standards if called for.
Opportunities in the Coming Year…
- A 2nd WEF report on Personal Data has a targeted release date for March 2012
- SXSW is happening.
- Refinement of accountability and “trust” frameworks for this industry.
- Developing a relationship with Doc Searls’s Customer Commons organization.
Issued for transformation in the coming year….
- Bootstraping new organizations into being is a challenge particularly with limited resources. Our capacity must increase so that no one person is a bottle neck.
- Larger companies are seeking more information about the opportunities in personal data and we need to respond.
- Having a better site. We inadvertently picked a WordPress website template that was particularly challenging to design without costing 1000’s of dollars we didn’t have.
PART2 – Looking Back
Reflecting on the seeds….
The seeds of PDEC started almost 2 years ago with conversations initiated by Mydex with Drummond that then got connected to conversations with Phil Windley and his technology, Mike Schwartz’s Gluu, Azigo and their long term efforts. Key conversations about privacy, trust and the opportunity around data happened at the STL-convened Privacy 2.0 conference.
In April 2009 following the Kynetx Impact Conference I lead the convening of first face to face meeting of what was then going to be called PDX (personal data exchange) met. It startups (Paul Trevithick, Phil Windley and his Kynetx team, Joe Johnston, Drummond Reed), lawyers (Scott Blackmer, Rene Lloyd), Thinkers (Kaliya Hamlin, Marc Davis) and a large enterprise thinking about how a new ecosystem would and could work.
Since that time a lot has happened….
- Natalie Fonseca has convened together two Privacy Identity and Innovation conferences.
- WEF published its report on personal data as an emerging asset class along with convening meetings continuing to move the ball forward
- The White House published NSTIC The National Strategy for Trusted Identities in Cyberspace, hosted two workshops invited PDEC to speak about the companies that are bringing forward market solutions to the problem.
- WSJ has published an extensive series What They Know.
- There have been three Internet Identity Workshops where personal data and the new emerging landscape have had their own special day.
- Legal innovations have started to emerge and the ABA is having meetings about key identity and data definitions.
The Personal Data Ecosystem became formalized…
- Kaliya worked with Drummond originally in the founding of what was to be PDX before he chose to become involved with one startup in July.
- Kaliya Hamlin and Phil Windley both wrote key principles for the ecosystem within a week of each other in August 2010.
- With the encouragement of Marc Davis, Kaliya Hamlin continued to pursue founding PDEC taking the $20,000 she received from her fathers estate following his passing at the end of August 2010 to launch the website in time for STL’s October 2010 event a week before IIW 11.
- PDEC chartered as an Identity Commons working group to gain access to community resources and get started working before being a totally incorporated.
- We explored the possibilities for large companies to join the consortium but the market timing was too early and the value proposition/exchange was not strong enough.
- Mary Hodder volunteered to help with the development of the organization and we successfully responded to the Federal Trade Commission and Commerce Department Notice of Inquiries. We also contributed to several W3C efforts touching in this space including DoNotTrack, and ID in the Browser and attended the TPAC.
- Clay Shirky joined the board of PDEC at SXSW joining Phil Windley, Aldo Castanda, Mary Hodder and Tony Fish.
- Kaliya worked to develop the vision and outline of the startup Circle and get the first class of members to join. We announced that program concurrent with the WEF meeting about personal data in Vienna in June.
- The occupy movement emerged and the control of personal data was actually named as one of the issues the movement was drawn around.
- Customer Commons grew out of the VRM list/movement and is creating the space for citizens/customers and Mary Hodder choose to transition out of serving on the board of PDEC to give her attention to this new organization.