Aside from people in the audiences for my keynote speeches, only 250 people have seen this video. I am making it public in hopes that people will find it, learn from it, and join me in making the vision a reality. The first reaction to this video is th…
Metadata – the New Language of Marketing
28 October 2010 by
Monday I talked about the social networking bubble. Marketers are getting sucked into the social-networking vortex and can’t find their way out. The problem is that most companies are trying small tactical improvements, hoping to improve sales a b…
The Social Networking Bubble
25 October 2010 by
Social media is overhyped, overcooked, and overvalued
We are now in a social networking bubble. Social networking is useful, but it’s overvalued. We’ve overstated and overemphasized the utility of social networking and are now in a marketer’…