The Wall Street Journal has been running a fantastic set of articles called What They Know. Today’s (15th in their series) is called TV’s Next Wave: Tuning In to You. This article states that:
Data-gathering firms and technology companies are aggre…
Mining the new Gold
9 March 2011 by Dean Landsman
Filed Under: News Tagged With: advertising, Business, Business ethics, Cablevision Systems Corporation, Communication, Cookie, Corporate behaviour, Corporate governance, history, HTTP cookie, insurance, marketing, non-negotiated, non-volunteered info, Psychology, records, Slippery slope, surveillance, Technology, Technology/Internet, Television advertisement, The Wall Street Journal, tools, Vendor Relationship Management (VRM), volunteered personal information, VRM