For many years, pundits have foreseen a world in which everything will be connected to the Internet. We’re getting there. We now have Wi-Fi-enabled refrigerators, thermostats, and bathroom scales. But what happens after things are online? Will they merely connect to the Internet or will they connect to each other? Connecting everything we use, products […]
Archives for January 2012
Resource: “The New Personal Data Landscape,” a report by Ctrl-Shift
22 January 2012 by
By the UK Consultancy Control-Shift: Understanding Consumer Empowerment. Available free on their website. Ctrl-Shift work as advisers to the Department of Business with their membership in the ‘midata’ Project Board. The paper is ripe with interesting thinking on our industry and the SWOT involved. They cover the key drivers – regulatory, economic/ commercial, technological and social […]
Resource: Opus Research on VRM
22 January 2012 by
Opus Research reports that a high percentage number of C-level executives indicate in this report that their company’s’ lack a defined strategy to deal with all the “personal data” provided by customers and prospects through a multitude of channels. Yet they also tell us of their plans to incorporate that data into “understanding intent” and […]
Resources: Forrester Report on Personal Data
21 January 2012 by
“Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with growing concerns about data security, means that individuals increasingly want to know when data (continued) about them is being collected, what is being stored and […]