Opus Research reports that a high percentage number of C-level executives indicate in this report that their company’s’ lack a defined strategy to deal with all the “personal data” provided by customers and prospects through a multitude of channels. Yet they also tell us of their plans to incorporate that data into “understanding intent” and […]

“Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with growing concerns about data security, means that individuals increasingly want to know when data (continued) about them is being collected, what is being stored and […]

The World Economic Forum Telecommunications group launched a multi-year project called Re-thinking Personal Data. The undertaking grows out of a report by WEF published in February 2011 called Personal Data: The Emergence of a New Asset Class. The Paper delivers a high-level overview of the opportunity that develops when people have control and agency over their […]