Fourth parties and VRM

One of my oldest jokes (from back when I used to write them) was “With the two party system you can clean up one while you’re having the other.” Well, I kind of raised the ante with VRM and the Four Party System, almost exactly two years ago. Th…

Toward a $200B Online Ad Market

Frank Addante, CEO of Rubicon Project blogged last week about his pitch at the Digital Publishing Summit. His basic premise: The $30B online ad industry is too complex and inefficient for advertisers and publishers alike, and if it were more efficient,…

Mining the new Gold

The Wall Street Journal has been running a fantastic set of articles called What They Know. Today’s (15th in their series) is called TV’s Next Wave: Tuning In to You. This article states that:
Data-gathering firms and technology companies are aggre…

eID: Apps need Assertions

eID in a federated environment has many complex governance aspects.  It does have a major impact in the applications which may use it.  Stian Sigvartsen has been running a blog for a couple of months on “Achieving a federated single view of the cus…