Are you in charge of what you buy, or is it vice versa?

That’s the question of the day, at least for me.
Toward being in charge of what you buy, we have Buyosphere, which is a VRM company. I know that, because Tara Hunt runs it and has been working from the start to imbue it with VRM ideals.
Toward what y…

Google’s Wallet and VRM

Yesterday Google opened the curtain on Google Wallet. I think it’s the most important thing Google has launched since the search engine. Here’s why:
Reason #1: We’ve always needed an electronic wallet, especially one in our mobile phone. And, a…

Digging Ray Fisk’s Customer Liberation Manifesto

There is a lot of synergy between Ray Fisk‘s Customer Liberation Manifesto (in Service Science) and what we’ve been doing with VRM over the past few years. His focus (as Professor and Chair in the Department of Marketing at Texas State University…

Prepping for IIW

Code talks, talk walks, Craig Burton just said in a phone conversation about IIW #12, which is coming up in Mountain View in the first week of May: the week after next. I like the spirit of that statement. Lots of VRM and related development efforts w…